What is the real purpose of case studies? For one, it makes your product stand out amid the competition. You can look at other case studies and try to emulate their marketing or sales technique.That’s why we put together various B2B Case Study Examples For Your Sales And Marketing Team. Have a close look and see different styles of marketing and get inspired. Top 10 Case Study Examples For Your Sales And Marketing Team1. Salesforce – Content Marketing CRM (Customer Relationship Management) is the noisiest channel on the web, probably in a good way. However, one cannot refute that the competition is rampant. Now, amid this competition, Sales Force has emerged as one of the world’s largest vendor of CRM applications. That said, even the Salesforce had some issues maintaining steady traffic and customer base to their channel. Salesforce decided to change their content marketing strategy to achieve business growth in search and paid traffic in the UK.Thus, they deployed their content marketing campaign to entertain and engage their target audience in the UK to achieve growth in the region. How did Sales Force go about making their content marketing strategy a success?They leveraged and thrived using these methods and strategies:Video on sales and marketing which was highly entertaining and fun.World’s first stop-motion slide share.A presentation to showcase a customer success story.As a result of this campaign, their website witnessed a dramatic rise in their audience base from the UK region. They enjoyed 80% increase in web traffic, over 10000 downloads of their customized ebook, approximately 6500 email-newsletter signups and a staggering 2500% rise in traffic from social media sites.2. HubSpot – leveraging inclusivity HubSpot is now a pillar in their domain, which is actually every organisation’s dream. To not just become a part of the horde, but someone who is seen as a benchmark for everything in the industry. And that is HubSpot for you. One way to achieve this goal is by leveraging the power of inclusivity. That is, by playing a host. This is how HubSpot – an Inbound marketing and sales software provider – made its name in the industry. They lent their name as a partner to various organisation and digital marketing and e-commerce related events.From a social media camp in British Columbia and a UX conference in Cape Town to partner events in Leeds, Milan and Tel Aviv, HubSpot left no stone unturned by being featured and partnering in various events globally. However, it is a given that to make their brand a focal point they had to shell out a huge chunk of the budget. That said, even if you lack a huge budget, you can still partner or play host to events that do not require heavy budget and start by inviting people in our region. Inclusivity paid offSome of the events offered by HubSpot and its partners carry a ticket price – but most of these are priced very reasonably, and others are free.By making their events affordable and free to everyone in their business community, they established themselves as a focal point in the industry.