The landscape of men's fashion in India is evolving, with jewelry becoming a staple in daily attire. Influential figures like Ranveer Singh and Virat Kohli have popularized the use of necklaces and bracelets beyond special occasions. This change is driven by increased exposure to global fashion and a desire for personal expression. Men's jewelry now symbolizes individuality and contemporary style. Earthly Jewels delves into this trend, highlighting how accessories have become a key element in men's fashion narratives.