Choosing between princess cut and cushion cut diamonds involves more than looks. Diamond pricing plays a key role in decision making. This blog outlines how Indian jewellery brands price each cut. Princess cut diamonds are often valued for strong brilliance and modern appeal. Cushion cut diamonds draw buyers seeking warmth and vintage character. Cut complexity and rough material yield affect diamond pricing significantly. Clarity and colour grades also add influence. By understanding how brands price these cuts you gain insight into value and style differences. Read on for a clear comparison of princess and cushion diamond pricing.